Chinese phone maker Vivo to open 100 exclusive stores in India this year

0
24
Chinese phone maker Vivo to open 100 exclusive stores in India this year
Advertisement


Chinese smartphone brand on Wednesday said it is all set to open nearly 100 exclusive stores across India this year.


Currently, the smartphone maker has 550 retails stores across the country and by the end of this year, it aims to cross the 650-mark, according to Nipun Marya, Director Brand Strategy, India.



“Overall, is the leader in the offline market in terms of market share. This has been quite encouraging for us. We have become number one because we have made the right investment at right places,” Marya told IANS.


Vivo entered the premium smartphone segment last year with the X-series in India that was manufactured at the company’s Greater Noida facility.


Marya said that the company is set to launch new products like X60 series this month in the country, and five-six more in the premium segment soon.


Vivo is expected to bring its X60 series with a Snapdragon 870 chipset on March 22.


“Apart from new products, we are focusing on marketing investment. We are back as title sponsor of the Indian Premier League (IPL),” he noted.


With a growing appetite for premium smartphones, consumers are looking for a premium device that elevates their smartphone experience.


“We believe that Vivo has built a strong brand-value in India. It’s the right time to expand our product offering,” Marya said.


“We are hopeful that our entry into the premium smartphone segment will change the benchmark in mobile photography”.


–IANS


na/

Chinese phone maker Vivo to open 100 exclusive stores in India this year Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Source link