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The way we live, we spend time, we work or eat, we socialise or relax, everything has been altered in the pandemic times. So too have the ways we shop for anything, be it essential or non-essential goods. And while we would immediately relate this change as being online shopping which is now a preferred route by most brands and retailers, there is something unique and innovative that has been launched by Creaticity Mall, Pune.
Creaticity on Wheels – taking the mall to your doorstep
Arguably India’s first and largest furniture mall in India for a long time now, Creaticity was also the first mall to become PHYGITAL in this category, to go from mall to mobile with the launch of the marketplace creaticityonline.com, with nearly 100 brands, 30 product categories and close to 10000 products in home Furniture, Decor, Furnishings and household goods. Now add the next pioneering step, the rollout of Creaticity on Wheels, a direct customer reachout initiative.
“Who will think of making a purchase for home furnishing and improvement without a touch and feel,” will be the first thought, even more in the present times. The Home segment comprises furniture from sofas to beds, mattresses to WFH items, furnishings like bedsheets to curtains and cushions, dcor items from the corner vase to a beautiful wall hanging and not to forget, household items ranging from dinnerware to tableware, serveware to kitchenware! All of the above have become super important focus goods in the work-from home times that most families are witnessing today. But how does one just buy online without first touching the fabric or feeling the wood!
And that’s where Creaticity has brought in its COW initiative. Creaticity on Wheels is simply put ”taking the mall to your doorstep“. This unique method to REACH OUT to customers where they reside has a fully furnished Van, complete with a room setting, a sofa, a coffee table, a floor lamp and so on, truly representative of the kind of products that one would get at Creaticity. This van is fully ecom-enabled with facility to browse, shop and purchase or book a visit to the physical mall in case of wanting to see thousands of options. Care is taken to have the van fully sanitised, well-maintained and air-conditioned. It is a delightful WALK-IN EXPERIENCE when the COW reaches your doorstep.
Mr. Mahesh.M, CEO – Creaticity said, “Creaticity on Wheels is an experience – led mobile exhibit, a specially designed vehicle with an air-conditioned, fully sanitized, wi-fi enabled environment that helps customers to explore the smart and substantial assortment of products available at our mall and in our online store”. The built-in widescreen display is the portal to Creaticity Online and all customers need to do is step out of their front doors and into the vehicle, to enjoy a truly phygital shopping experience.
The COW as they fondly call it, helps a home maker to choose from over 10000 products by simply stepping into this mini-home on wheels, when it lands right outside your doorstep, and placing an order after exploring the range and choice from the e-commerce platform inside COW. An advisor from Creaticity is also available to help the customer while browsing for products and brands on the screen, advise on what to buy and how to place the order there and then, and helps complete the order. The order is booked, notification received by the customer immediately and order is processed for delivery as per delivery timelines and prevailing delivery norms. All this when the COW is at your society and from the comfort of a fully sanitized, airconditioned and well-appointed living room set up inside COW.
Now, Furniture, dcor and furnishing shopping at your doorstep:
The much-needed touch and feel prior to buying anything called furniture and furnishing
Talk to the Creaticity crew for that personal touch and expert suggestions.
Browse, evaluate and decide from the comfort of your society gates.
Cushion to Couch, dinner-plate to dining table, all available at your doorstep
The ordered products will be completely disinfected & sanitized, while ensuring customers and staff observe safety measures too, such as wearing a mask and sanitising hands before coming in contact with the products. This bridges the gap between online and on-the-spot purchase. Creaticity cares for the safety and convenience of its customers and ensures a complete door step BCBD experience: BROWSE – CHOOSE – BUY – DELIVERED.
The first COW will move on the roads of Pune. Societies can also book a COW visit through our helpline. To know more details call 020-40004045
Creaticity has a beautiful campus spread across a 10 acre plot with over 52000 home decor ideas to choose from, touch and feel, interact with expert service scouts and finally place order feeling sure that it is a smart choice.
Creaticity offers a truly PHYGITAL experience – MALL 2 MOBILE 2 ROAD and keep watching the Pune roads to spot the COW. Go on explore this experience called Creaticity!